Back
to Articles
FLYING SOLO
Some
of us are lucky. Maybe it’s right out of law school - or perhaps
a few years later. We land a job practicing a challenging brand
of law with people who respect us and commit to our growth. We don’t
feel like highly educated wage slaves, with golden handcuffs that
we snap on ourselves through life-style choice and inertia. Five
or ten years down the road, we are truly satisfied with our work
and its integration into our lives.
This column is for the rest. Those who wonder, “What am I doing?”
“Did I make the right choices?” and “Can I really be happier and
stay a lawyer?” To answer these questions, I’d say that you don’t
have to abandon the practice of law. There may be a deeply rewarding
path within the profession.
I co-teach a
Solo and Small Firm Practice class with Andy Benjamin at U.W. Law
School. About four years ago, we began asking solo practitioners
to sit on panels of five for an hour-and-a-half and share with our
students their impressions of practice. I began to emerge from these
meetings with glistening eyes (sap that I am), feeling a surge of
pride because I was a lawyer. Why is it that a discussion of solo
practice would cause such emotion to well up? The answer lies within
the core of solo practice.
Amidst the long hours,
uncertainty and general absence of big firm compensation, there
is the universal experience of creating one’s own place in this
professional community. As a solo, you get to say who you are and
how you will practice. Your professional life is entirely your own
creation. Daunting as that may seem, it is also intoxicating.
One aspect of the solo
practice community that is particularly attractive to me is the
general ethos of service that permeates the environment. A greater
proportion of solos I have spoken with love their work because they
are permitted to make a good living while they serve others. Such
expressions are entirely consonant with Walter Bennett’s The Lawyer’s
Myth, which was discussed in the last column at some length. Bennett
argues passionately that the antidote to the general sense of malaise
within the profession can be found in a commitment to an attitude
of service.
Another draw of solo
practice is the number of skill sets that must be developed. One
hunch I had about the quality of people entering law school has
been confirmed in my teaching over the past few years. The great
majority of law students are incredibly smart, multi-talented and
have a vast landscape of interests. The legal education and training
process narrows down these bright lives. Minds that are eclectic
by nature must become unnaturally focused. In solo practice, we
not only must hone or legal skills, but we must develop a wide array
of complementary abilities. You’ve got to learn how to run a business.
You’ve got to make decisions about what you’re going to do yourself
and what you’re going to let someone else do for you. I remember
the wonderful moment a few years ago when I came to the realization
that I had enough business that it made sense to pay someone else
to do many administrative and marketing chores I had been doing.
The evolution of a client base is also an experience I would wish
on every lawyer.
One of my major beefs
with our current culture is that everything has to happen immediately.
Forget instant gratification. Even in business, people demand instant
returns. People bought stock in the 90's expecting their investments
to double in a year. Every sports team has to win this year, or
management is gone. But growing your own practice takes time - not
a horribly long time - but a few years. Then one day you get a call
from a prospective client who got your name from a person you helped
a couple of years ago...and a week later there’s an inquiry from
someone who was referred to you through a board you serve on. Over
time, your name gets known in the community...your name - your reputation
is what draws people in. And you think, “My God, I’ve created this
myself.”
Andy and I tell our
law students that learning all the skills attendant to running your
own practice (particularly marketing skills) allows you to be particularly
valuable to a firm which hires you, while at the same time giving
you the freedom to make your own choices. Every business has to
have a marketing plan. How are you going to present yourself to
the community? Who are you and how’s that message going to get out?
A great marketing piece by Murray Singerman in the ABA’s exceptional
Flying Solo - A Survival Guide for the Solo Lawyer suggests that
each of us have a one or two sentence reply to the question of “What
do you do?” It should be well honed and begin with the phrase, “I
help people by.....” Any efforts to support your community is a
marketing effort - but at the same time it is a statement about
who you are.
That’s what it seems
to come down to, over and over again. Practicing solo permits you
to blend your personal and professional lives in a seamless fashion.
I will testify to that. I spent a lot of time in the first 15 years
of my professional life wondering how I’d get out. I even went back
to school and got another degree and became licensed as a therapist.
It wasn’t until I decided to make the leap and create my own practice
that I began to find fulfillment in the practice of law. Now, I
love helping people - but I also love figuring out how to create
my presence in the community; how to manage the administrative aspects
of a business, how to tackle each challenge of growth.
I’ve come into contact
with great people like Dr. Andy Benjamin at U.W.; Pete Roberts at
the WSBA LOMAP office (an incredible resource) and a fabulous group
of practitioners who are so full of vitality you need a fire hose
to cool them down - people like Carolyn Rammamurti; Davis Bae, Ed
Ritter and the score of other lawyers who have come to share their
excitement with our law school class. It’s no coincidence, I believe,
that the current and past editors of the Bar News are solos.
I remember a few years
ago, when I was an associate in a 12-attorney boutique litigation
firm in L.A. I remember the experienced associates having lunch
one day and we were all bitching and moaning about our compensation,
the billable requirement and the general notion that partners were
holding onto the controls pretty tightly. I remember walking back
to the office thinking, “What a waste of time. If you’re unhappy,
either change the environment or leave. Don’t just sit around and
complain.” The culture of that firm was pretty locked in, so in
a year I was gone. After completing my training as a family therapist
and keeping food on the table by performing contract work for family
lawyers for a couple of years, and learning the field, I came up
here and started my practice from scratch. I didn’t know a soul.
The long and the short of it is that I learned that it can be done.
I am ever thankful that I took the leap. Ask any solo. They’ll confirm
the message. Think about flying solo. It gets you in the air - closer
to the sun.
1Law
Office Management Assistance Program
2In
a shameless act of brown-nosing, I must ad that Bob Anderton
is yet another of the righteous solos who address our class
every year and, aside from the occasional tomatoes that are
lobbed his way, the class seems to appreciate his jokes.
Back
to Articles
|